<aside> 🎯

• i was responsible for (end-to-end) 19 campaigns, ranging from new product feature launch to rebranding to GTM for product expansion
• things i covered as part of every campaign
  • objective
  • narratives + external briefing
  • channels
  • duration
  • content plan
  • distribution plan
  • partners involved (if any)
  • $ spend allocation
  • readiness - product, website, other touchpoints
  • visual collaterals
  • incentivization (if any)
  • geographic regions
  • success metrics to track </aside>

(the below only provides holistic details. feel free to ask me anything in-depth as needed) → t.me/vandkar)

campaign database